The first bag of Fritos was sold in the 1930s, by the owner of the recipe, from his model T Ford.
Today, Frito-Lay brands account for 59% of the U.S. Snack chip industry and employs more than 45,000 in North America. Now, THAT’S progress!!
Lays snack-making strategy is elegantly simple: less of the bad, like trans fats; and more of the good, such as whole grains and natural flavours.
This Xmas we’re featuring Frito-Lay products just in time for the Xmas festivities.
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