The wholefood industry has brought forth quite a few imaginatively named and conceived products. Check out My Magic Mud, started up by entrepreneur Jessica Armand, whose consuming interest in gentle, natural oral wellness led her on an exploration of effective traditional and under-utilized remedies and emollients.

My Magic Mud are the forerunner in the field of activated charcoal research for oral hygiene.   

We’re featuring My Magic Mud Activated Charcoal Cinnamon/Clove, Peppermint, and Wintergreen  Whitening Tooth Paste, made with calcium bentonite clay, whence comes the mud reference.

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